Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005398 | UberEats | $64.21 | $19.26 | $44.95 | 2026-03-17 17:45:17 |
| TXN-01008898 | Clover | $66.72 | $1.60 | $65.12 | 2026-03-17 17:42:36 |
| TXN-01003221 | DoorDash | $61.08 | $18.32 | $42.76 | 2026-03-17 17:40:04 |
| TXN-01004944 | UberEats | $58.81 | $17.64 | $41.17 | 2026-03-17 17:37:28 |
| TXN-01003175 | DoorDash | $64.27 | $19.28 | $44.99 | 2026-03-17 17:37:27 |
| TXN-01005364 | UberEats | $33.94 | $10.18 | $23.76 | 2026-03-17 17:36:08 |
| TXN-01008393 | Square | $39.31 | $1.14 | $38.17 | 2026-03-17 17:31:23 |
| TXN-01003106 | DoorDash | $72.47 | $21.74 | $50.73 | 2026-03-17 17:31:15 |
| TXN-01005686 | UberEats | $79.49 | $23.85 | $55.64 | 2026-03-17 17:28:19 |
| TXN-01004410 | DoorDash | $80.07 | $24.02 | $56.05 | 2026-03-17 17:23:28 |
| TXN-01003562 | DoorDash | $32.90 | $9.87 | $23.03 | 2026-03-17 17:21:40 |
| TXN-01002820 | DoorDash | $32.86 | $9.86 | $23.00 | 2026-03-17 17:20:53 |
| TXN-01008795 | Clover | $43.06 | $1.03 | $42.03 | 2026-03-17 17:13:22 |
| TXN-01004404 | DoorDash | $38.98 | $11.69 | $27.29 | 2026-03-17 16:57:06 |
| TXN-01007212 | Toast | $35.36 | $0.92 | $34.44 | 2026-03-17 16:54:33 |
| TXN-01006395 | GrubHub | $59.01 | $17.70 | $41.31 | 2026-03-17 16:52:22 |
| TXN-01007297 | Toast | $55.78 | $1.45 | $54.33 | 2026-03-17 16:49:21 |
| TXN-01003897 | DoorDash | $63.88 | $19.16 | $44.72 | 2026-03-17 16:48:29 |
| TXN-01004943 | UberEats | $53.41 | $16.02 | $37.39 | 2026-03-17 16:48:27 |
| TXN-01003685 | DoorDash | $34.04 | $10.21 | $23.83 | 2026-03-17 16:45:54 |
| TXN-01008985 | Clover | $75.63 | $1.82 | $73.81 | 2026-03-17 16:26:30 |
| TXN-01007972 | Square | $50.16 | $1.45 | $48.71 | 2026-03-17 15:56:56 |
| TXN-01005438 | UberEats | $74.55 | $22.36 | $52.19 | 2026-03-17 15:53:05 |
| TXN-01004211 | DoorDash | $78.52 | $23.56 | $54.96 | 2026-03-17 15:52:06 |
| TXN-01006907 | Toast | $71.73 | $1.86 | $69.87 | 2026-03-17 15:50:04 |