Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007376 | Toast | $31.29 | $0.81 | $30.48 | 2026-03-16 11:39:51 |
| TXN-01007867 | Square | $70.92 | $2.06 | $68.86 | 2026-03-16 11:39:31 |
| TXN-01005171 | UberEats | $83.10 | $24.93 | $58.17 | 2026-03-16 11:38:02 |
| TXN-01004059 | DoorDash | $72.54 | $21.76 | $50.78 | 2026-03-16 11:34:52 |
| TXN-01003753 | DoorDash | $77.61 | $23.28 | $54.33 | 2026-03-16 11:34:17 |
| TXN-01007487 | Toast | $30.17 | $0.78 | $29.39 | 2026-03-16 11:33:54 |
| TXN-01005953 | GrubHub | $67.19 | $20.16 | $47.03 | 2026-03-16 11:30:58 |
| TXN-01003315 | DoorDash | $77.12 | $23.14 | $53.98 | 2026-03-16 11:29:27 |
| TXN-01003746 | DoorDash | $64.68 | $19.40 | $45.28 | 2026-03-16 11:24:52 |
| TXN-01003988 | DoorDash | $83.84 | $25.15 | $58.69 | 2026-03-16 11:14:28 |
| TXN-01004602 | UberEats | $45.74 | $13.72 | $32.02 | 2026-03-16 11:13:53 |
| TXN-01008674 | Square | $30.38 | $0.88 | $29.50 | 2026-03-16 11:13:35 |
| TXN-01004897 | UberEats | $55.92 | $16.78 | $39.14 | 2026-03-16 11:13:13 |
| TXN-01004507 | UberEats | $58.76 | $17.63 | $41.13 | 2026-03-16 11:06:27 |
| TXN-01007326 | Toast | $50.37 | $1.31 | $49.06 | 2026-03-16 11:03:14 |
| TXN-01008984 | Clover | $28.78 | $0.69 | $28.09 | 2026-03-16 10:56:01 |
| TXN-01004269 | DoorDash | $53.90 | $16.17 | $37.73 | 2026-03-16 10:43:58 |
| TXN-01004917 | UberEats | $84.59 | $25.38 | $59.21 | 2026-03-16 10:36:49 |
| TXN-01006577 | GrubHub | $50.21 | $15.06 | $35.15 | 2026-03-16 10:34:56 |
| TXN-01005142 | UberEats | $47.43 | $14.23 | $33.20 | 2026-03-16 10:32:12 |
| TXN-01005687 | UberEats | $46.49 | $13.95 | $32.54 | 2026-03-16 10:31:10 |
| TXN-01003287 | DoorDash | $73.11 | $21.93 | $51.18 | 2026-03-16 10:23:27 |
| TXN-01007321 | Toast | $46.33 | $1.20 | $45.13 | 2026-03-16 10:17:33 |
| TXN-01008320 | Square | $35.08 | $1.02 | $34.06 | 2026-03-16 10:09:42 |
| TXN-01002580 | DoorDash | $67.54 | $20.26 | $47.28 | 2026-03-16 10:09:40 |